Friday, December 28, 2007

3 Simple Steps to Success in Your Online Internet Marketing Business

Are you fed up of being ruled by the whims and fancies of your boss? Do you think you have the capability of taking some small risks? Are you looking for a career as an Entrepreneur and a lifestyle which gives you more time for your family and personal dreams? If your answer to all these questions is 'yes' and you want to start your own business, you should consider learning the proper strategies and techniques of making money on the Internet through the marketing of genuine and reliable products and services.

Many people who have not taken their baby steps into internet marketing are mostly self-convinced that Internet Marketing is a scam, or at best, only for the techies and internet experts who have extremely elusive methods of achieving success online. As such, ordinary folk and less technically-inclined people like themselves will not be able to succeed at all. This perception is a big mistake!

The internet is a wonderful place. The world is getting smaller and smaller, yet bigger in some respects as well. The opportunities to earn cash and make money online are growing every day, so if you would like to make some serious money, you can also learn how to make big bucks or at least earn an additional part-time income by following these three simple steps.

Step 1 - Identify Your Market Niche

A common mistake that new internet marketers make is to first create a product without having first identified a suitable target market.

Why is this a mistake? Because you may end up creating a product with little or even no demand! Or compete in a market which is way too competitive to achieve results.

It is far easier to make money online by locating a hungry and non-saturated niche market, find out what they want - and give them what they want!

Remember the mantra "Inch-wide, Mile-deep" - the more precise and well-defined your market niche, the easier to make money online. Simply because your millions are not going to come by competing with the big boys in generic niches like "make money online", but in smaller and very specific niches like "travel jobs" where the competition is much less, and the searches per day are sufficiently strong.

Step 2 - Identify a Problem or Opportunity

After you have identified your niche, the next step is to identify the main problem(s) faced by people in that narrow niche market.

Over here, the secret to success is to discover the pains and irritations faced by this distinct group of people - for example, if you are targetting the niche of "dog training", you will want to understand the problems posed to dog owners by their untrained or disobedient dogs.

You can find this out through speaking to friends and acquaintances in your market niche, reading books on the subject and doing online research.

Step 3 - Find a Solution to the Problem or Opportunity

Having identified the problem or opportunity, you can tailor-make your solution for your niche market (eg. write an ebook on dog training), and deliver the solution to them through the Internet.

You can monetize using one of the following methods online: (a) by creating content websites (ie. content publishing), (b) promoting other people's products (ie. affiliate marketing), (c) obtaining resale licenses to other people's products (ie. resale rights marketing) and (d) by selling your own products or services (ie. product creation).

Summary

The above is merely a rough guide to making money on the Internet. There's really so much more to learn and experiment as you discover the intricacies and techniques of marketing on the internet. Get started on your internet marketing career right away, and find a supportive group of fellow internet marketers and mentors whom you can grow and develop with. There is clearly no "quick-rich" solution in Internet Marketing - but "the MORE you Learn, the MORE you Earn"!

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