1. You think that you need to (or you already do) "Image or Institutional Advertising" instead of "Direct Response Advertising"!
If you don't know the difference between the two, then you are being "killed" every time you try to market your
2. You offer no unique benefit that will attract prospects to you instead of your competition!
3. You don't know how to use powerful headlines to stop your prospects "dead" in their tracks and pull them in to take a look at the
4. You Don't tell your prospects what's in your offer for them! Instead you focus on your
Let me ask you this, "How do you know?" And secondly ... who cares?
5. You create ads that are difficult to understand or they don't make sense! Here is an example in which I have seen on the internet: "Welcome to TOMORROW" Question? What in the "heck" does this mean?
What do you think will happen to this ad when I have a ton of other e-mail ads to look at? You got it "Click" "Delete"!!!
Here is another one! ***Lions and Tigers and Bears, Oh My!* "CUTE" & you want me to take a look at what you have to offer! BE
Wait a minute ... I have to go to the bathroom!!! You see ... stuff like this makes me "sick"!
6. You don't understand a prospects frustrations & fears!
7. Your Ads are too boring & they don't motivate anyone to take action RIGHT NOW!
8. You don't know how to change your
9. You are not specific in your Ads!
10. You just "flat-out" don't know what you are doing!
Folks ... I'm serious! You need to know how to write ads before you place another ad On-Line or Off-Line!
Hey ... want to see my ad? Let's analyze it!
First thing you see is my offer – Free
Then immediately, you get a "benefit" in the form of a Headline! "How To 100% Guarantee That You Make Money In
Next, you get "Reason-Why" Advertising to appeal to the average
"95% of the people in
"95% of the
Then you get my solution "Here Is What You'll Learn:"
Finally my "FREE OFFER + BENEFIT" again and my contact/response information!
Oh ... the ad that I place on the internet is simply a headline that states the following: "Secrets of
This little ad pulls in about 50 to 70 new subscribers each week!
Imagine how much your
Now, seriously … do you have time to loose this big opportunity that would cost you nothing? Act Now and save your time with no cost!
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